Comments on: clever viral marketing http://angelayee.wordpress.com/2009/01/12/clever-viral-marketing/ Life and thoughts from Angela Yee Sat, 10 Oct 2009 08:04:39 +0000 http://wordpress.com/ hourly 1 By: Angela Yee http://angelayee.wordpress.com/2009/01/12/clever-viral-marketing/#comment-220 Angela Yee Wed, 14 Jan 2009 02:02:45 +0000 http://angelayee.wordpress.com/?p=645#comment-220 Great thoughts — thanks so much! I had never heard of the Pomegranate phone, perhaps because it originated from Nova Scotia, which is on the other side of the continent for us. :-) Was not aware of all the background... very interesting! I suppose for someone like me who is interested in technology it was so obvious to me that phone was not real that I wondered who would make that site or why they would do it. So at the end, it all made sense. But people who aren't familiar could very well feel duped. Good thoughts on how that applies to churches as well — thanks for your input! Great thoughts — thanks so much! I had never heard of the Pomegranate phone, perhaps because it originated from Nova Scotia, which is on the other side of the continent for us. :-) Was not aware of all the background… very interesting! I suppose for someone like me who is interested in technology it was so obvious to me that phone was not real that I wondered who would make that site or why they would do it. So at the end, it all made sense. But people who aren’t familiar could very well feel duped. Good thoughts on how that applies to churches as well — thanks for your input!

]]> By: David (Marketing Integrity) http://angelayee.wordpress.com/2009/01/12/clever-viral-marketing/#comment-219 David (Marketing Integrity) Tue, 13 Jan 2009 19:55:14 +0000 http://angelayee.wordpress.com/?p=645#comment-219 Angela, I cam across your post through Twitter search. You are right, the church does need to get more creative with its marketing and implementation of technology. This pomegranate phone campaign created a lot of controversy (it was done by Tourism Nova Scotia, the province I live in). All the comments you made about it were what the campaign managers intended. At the same time, many people were very offended when they found out that this was not a real phone and they felt tricked by the campaign. Also there was a lot of chatter about the cost of this site as a tourism generation tool. So, when applied to the church, I think we need to be creative and unique in telling our story to our communities, but we always have to keep authenticity in our approach. There are many non-churched people looking for a freshness to spirituality but we better make sure we stay true to the message and genuine in our communication. We never want them to feel that they were are being tricked or misled in being invited to connect with God! Thanks for making us think and for using this pomegranate phone campaign as a stimulus for that discussion. Angela, I cam across your post through Twitter search.

You are right, the church does need to get more creative with its marketing and implementation of technology.

This pomegranate phone campaign created a lot of controversy (it was done by Tourism Nova Scotia, the province I live in). All the comments you made about it were what the campaign managers intended. At the same time, many people were very offended when they found out that this was not a real phone and they felt tricked by the campaign. Also there was a lot of chatter about the cost of this site as a tourism generation tool.

So, when applied to the church, I think we need to be creative and unique in telling our story to our communities, but we always have to keep authenticity in our approach. There are many non-churched people looking for a freshness to spirituality but we better make sure we stay true to the message and genuine in our communication. We never want them to feel that they were are being tricked or misled in being invited to connect with God!

Thanks for making us think and for using this pomegranate phone campaign as a stimulus for that discussion.

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